Billionaire In-N-Out Burger heiress Lynsi Snyder fired back at critics who called for a boycott of the common fast-food joint after she revealed she was shifting her household from California to Tennessee.
“Where I raise my family has nothing to do with my love and appreciation for our customers in California,” Snyder said on Instagram Monday.
Snyder doubled down on her choice to transfer out of the Golden State, shut down an workplace in Irvine, Calif., and open a new 100,000-square-foot workplace building in Franklin, Tenn., just south of Nashville.
In-N-Out Burger heiress Lynsi Snyder revealed her household was shifting out of California on Allie Beth Stuckey’s “Relatable” podcast. Allie Beth Stuckey / YouTube
“This is part of a healthy plan for our growth and also, you know, there’s so many opportunities for people to own homes in Tennessee and even some of the surrounding states that we could possibly end up in,” Snyder said.
“It’s tough here in California and this doesn’t have to do with my love or loyalty to the state and our customers. But I love our associates and I would love to offer them this…. the dream of a family and a home is more feasible for them there.”
Snyder insisted, “We never forget our roots,” and reminded betrayed burger lovers that In-N-Out’s company headquarters will still be based mostly in California.
“We’re not moving In-N-Out Burger’s corporate headquarters,” Snyder added. “In addition to our Baldwin Park office, we’re expanding with an Eastern Territory office in Tennessee to support our growth.”
Snyder, who has served as the company’s president since 2010, sparked online backlash when she admitted that raising a household and “doing business” wasn’t “easy” in California.
Snyder responded to backlash in an Instagram reel. @lynsi_snyder / Instagram
In-N-Out is opening a new workplace and several places in Tennessee. MediaNews Group via Getty Images
She mentioned “so many pressures and hoops” the company had to “jump through,” including crime and earlier coronavirus restrictions — while she expressed pleasure about shifting to Tennessee, which has no state income tax and inexpensive housing.
“It will be wonderful having an office out there, growing out there and being able to have the family and other people’s families out there,” the married mom of 4 instructed Allie Beth Stuckey’s “Relatable” podcast on July 19.
Some prospects accused Snyder of turning her back on the state that constructed In-N-Out Burger, which was based by Snyder’s grandparents Harry and Esther Snyder in 1948.
“Time to boycott in n out,” a social media consumer wrote on X.
“This sounds so ridiculous and tone deaf,” another X consumer commented. “The California economy helped her family become what it is.”
Others sided with Snyder and embraced In-N-Out’s enlargement.
Snyder said it wasn’t “easy” raising a household or doing business in California. MediaNews Group via Getty Images
“I don’t blame her. California is not business-friendly at all,” another individual wrote.
In-N-Out Burger places are set to open in Tennessee by 2026. She’s rejected invites to open In-N-Out places in Florida and in numerous states on the East Coast.
“I’m very proud of where In-N-Out started,” Snyder said. “Anyone who knows me knows how often I talk about our beginnings and how our Customers here in California helped bring us to where we are today. We’ve been expanding into new states since 1992, and we’ve stayed consistent with our standards for growth. Opening an office far from our roots is something new and exciting. It brings incredible opportunities for the people we love and the Customers we serve.”