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Edgar Bronfman Jr. eyes joining Paramount bidding war: report


Former media executive Edgar Bronfman Jr., backed by private equity firm Bain Capital, has expressed interest in buying Paramount’s controlling shareholder National Amusements, the Wall Street Journal reported Monday.

Bronfman is looking to offer between $2 billion and $2.5 billion for Shari Redstone’s company, the report added, citing sources familiar with the situation.

National Amusements did not immediately respond to a Reuters request for comment, while Bain Capital declined to comment.


Edgar Bronfman Jr.
Edgar Bronfman Jr. is looking to offer between $2 billion and $2.5 billion for Shari Redstone’s company, the Wall Street Journal reported. Getty Images

Paramount Pictures gate
Paramount’s controlling shareholder National Amusements is weighing an offer from Skydance Media. REUTERS

Skydance Media’s CEO David Ellison reduced an initial $2.5 billion bid for National Amusements to provide additional cash for Paramount’s non-voting shareholders, Reuters reported last week.

Hollywood producer Steven Paul, CEO of Crystal Sky Pictures, has also been lining up to make an offer for National Amusements for around $3 billion, WSJ reported last month.



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