A Bud Light seller apparently stuck with too many cases of the unsold brew in the wake of the company’s Dylan Mulvaney fiasco is offering $20 rebates on purchases of a $19.98 case of beer.
A photo posted to social media shows stacks of 24-can cases of Bud Light with a promo taped to them touting a full rebate from the unidentified beer vendor
“Things can’t be going great if they’re basically giving it away,” Twitter user Ed Latimore wrote.
“You’re making two cents profit per case when you buy Bud Light,” another Twitter user observed.
“And there’s still plenty on the shelf. They can’t even give people money to take it off their hands!”
Sales of Bud Light, the nation’s perennial top-selling beer, have tanked following calls for a boycott of the Anheuser-Busch brand.in the wake of its controversial partnership with the transgender influencer on April 1.
Nationwide retail sales of the brand were down 23.6% versus a year ago in the week ending May 6 — its fifth straight week of declines, according to Bump Williams Consulting and NielsenIQ data.
The controversy appears to be taking its toll on other brands within the Anheuser-Busch empire.
Those included Budweiser, down 9.7% versus an 11.4% drop a week earlier; Michelob Ultra, down 2.9% versus 4.3%; and Natural Light, down 2.5% versus 5.2% the previous week.
Meanwhile, rivals like Pabst Blue Ribbon have seen sales shoot up 21.6% in the week ended May 6 — slightly more than the 18.9% spike the previous week.
Another competitor, Miller High Life, gained 10.4% in sales compared to an 8.3% bump over the same time period the previous week, according to Bump Williams and NielsenIQ data.
Conservatives have slammed Bud Light’s ad campaign, claiming the beer maker was pushing “gender propaganda.”
Country music singer John Rich said he pulled cases of Bud Light from his Nashville bar, Travis Tritt called for a boycott and rocker Kid Rock used several Bud Light cases for target practice in a viral video.
Others, like shock jock Howard Stern and podcaster Joe Rogan, have decried the conservative outrage over Mulvaney.