Amazon is slashing grocery prices by up to 30% in hopes of luring inflation-weary customers — following in the footsteps of other major retailers such as Target and Walmart.
The company said that it will reduce prices of 4,000 items at its Amazon Fresh grocery stores online as well as at its handful of brick-and-mortar locations.
Amazon Fresh shoppers will be offered discounts on meat, seafood, frozen food, dairy and cheese, beverages, snacks and pastas, the company said on Friday.
The price reductions will apply to national brands as well as Amazon-owned private label products.
“Increasing our weekly deals across thousands of items and expanding the reach of Prime Savings at Amazon Fresh is just one way that we’re continuing to invest in competitive pricing and savings for all of our customers – both in-store and online,” Claire Peters, worldwide vice president with Amazon Fresh, said in a statement.
Those who already have Amazon Prime membership can get an additional 10% off of the discounted items from Amazon Fresh, according to the company.
The Post has sought comment from Amazon.
News of the price reductions was first reported over the weekend by CNN.
Last week, Target announced it was cutting prices on at least 5,000 of the store’s most frequently bought items.
Target shoppers this summer will see prices lowered for items including meat, milk, soda, bread, and fruits and vegetables, the retailer announced.
Essentials, like coffee, diapers, paper towels and pet food will also be available for purchase at reduced cost.
In March, Walmart pledged to lower prices as part of what it called its “deflationary environment.”
The big-box retailer said it was cutting prices of eggs, apples and deli snacks.
Surging food inflation in recent years hit Americans hard over the Memorial Day weekend as the cost of a barbecue cookout surged by 10% compared to last year.
Overall, inflation was 3.4% higher year-over-year in April, while groceries were 2.2% more expensive than they were in 2023.
Since January 2021, grocery prices have risen by more than 21%.